Back to today's event, Puma has come out with a very neat concept for its Spring-Summer Collection 2011. Ink your wackiest-zanniest-or your very uber feminine graffiti for the graffiti artists at the Puma stores and their graffiti artists will blow life into those designs on the soles of the shoes. The best designs of course make it to the collection. For this very promotion, there was a 'Sole Machine'-an Ambassador from the era gone by parked with cans of spray paint made available to paint graffiti all over the car. By the time I reached the event, the car stood all pimped out and colorful and that was when it struck me how graffiti has evolved into such a style statement, from Miu Miu's Spring 2009 look being that of Roman mosaics and graffiti to Puma using graffiti as a promotional event for their Spring-Summer Collection 2011. The event will be happening on the 5th of this month at a Mall very closeby.
|I love the auto wala's look of wonder.|
P.S: I still made it to class :)
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