There is a lot to be said about conceptualisation in design through contrast. It could be a contrast in the colour scheme, where you juxtapose a powder blue with a sunny yellow to bring out it's paleness. There is a lot of inherent beauty in contrasting textures. A soft satin that comes together with ruched detailing to create a garment. I especially love contrasts on the runway and fashion shoots. It got me thinking of the house of Maison Margiela in the time of Martin Margiela. The contrasts in his models and set up with the garments would bring forth his iconoclast design philosophy. And thinking on those lines, when I began to construct a concept around this beautiful dress from Aravind Criton, a bangalore based apparel label, I knew a beautiful way to bring out the intricate rosettes that make up the bodice of the garment, would be to contrast these girly details with something a little grunge. The contrast was brought forth in the lighting and the set up but the styling continues to remain soft, with a hint of rebel. The large curls carelessly caressing the shoulder, the bland face with white/silver spots on the inner corners of the eyes, the brogues, the septum ring and the lace gloves come together to create the climax for one of those iconic horror movies (the good kinds!). Aravind Criton's palette of blacks and whites lend it a very international feel. The definite ace up their sleeve would have to be the attention to detailing. Be it the surface embellishments, the bead work, the appliqué or any kind of texturing technique, this design house has their game going strong.