Monday, September 18, 2017

Exploring fashion with Sue Mue

I spoke about this on instagram as to how I am yet to meet a soul who has not had the most impressive things to say about Sue Mue. A label that carries with it a lineage of three generations of pure fashion breed and a love for women's clothing so deep that it is almost synonymous with impeccable Indian wear in the country. What struck me as a pleasant surprise though was that Sue Mue manages to juggle a highly function Pret line with the most elaborate Couture range. 'Ariella', their fall winter 2017 line takes a global route with international architectural inspirations which also incidentally shines through in the colours and embellishments in the Couture line. My interaction with the clothing, from the time I first previewed it to the time I actually styled it has consistently surprised me. I could not believe how rooted in tradition, yet glamorous the garments looked in the store. The label really taps into the needs of a modern Indian woman who loves her off-shoulder style just as much as her nine yards of a 'paithani' saree. It's a need to wear her Indian garments in the most unpredictable of ways while still maintaining their austerity. 
The surprises did not end there. On putting on these garments I felt the instant connect with them. Not only did I feel like the silhouettes bathed my body in the most flattering ways but also just how stylish Indian garments could look without much accessorising. 
Without giving away any more of the magic, let me share with you my take on Sue Mue's Ariella.

Photography by Aditya Saxena
Location c/o: Tata Primanti
Hair and Make up c/o: Geetanjali Salon

All garments by Sue Mue.


Tuesday, September 12, 2017

How would you describe your style?

I came across this pin on Pinterest which redirected me to this '3-word rule fashion insiders use when getting dressed' by Who What Wear. You know how article headings just suck you in like a quick sand, this was one of those. It's just basic human instinct that when we see an article or a piece that offers us a quiz/engaging content that guarantees a better insight into any aspect of ourselves, we go for it hook, line and sinker. It's not necessarily a bad thing. I would go as far as to say that if it is not click bait, it is actually a legitimate style of writing which requires a certain skill. Back to the original piece that got me thinking, they have devised a little cheat sheet with twenty five adjectives largely used to describe someone's personal style. You pick your top three adjectives that you would use to describe your personal style and dress accordingly (or even shop accordingly).
I'm very engaging too. I shall only direct you to this cool cheat sheet to figure out and streamline your own style at the very end after you've read all I had to say. See? Skilled. 
I realise that I kept oscillating between 'cool', 'feminine' and 'effortless'. Then I felt the need to include 'clean' and 'minimalistic'. But then I was in a bit of dilemma as to what to eliminate. The key I have realised is to keep discovering and keep permutating, while at the same time dressing according to what 'feels right'. That's a lot of wisdom coming from a girl who barely goes by instinct. But no seriously, fashion and consequently personal style are so instinct driven and this little check list might help you get closer to discovering your personal style and working with it.

Dress: ASOS
Boots: Acne Studio
Bag: Cult Gaia

Photography by Aditya Saxena
Location c/o: Tata Primanti
Hair and Make up c/o: Geetanjali Salon

And as for the link, *drum roll* find it here. You're welcome.


Monday, September 4, 2017

Experiencing American Express with FTLOFAOT

The life of a shopaholic is almost tragic. We seek the most expensive pleasures and yet we look to make the smallest deals and discounts happen for us. At the risk of sounding cliché, I am hoping to delve into my experience of having been a part of the American Express family as a shopaholic. I started off my journey exploring the benefits of my MRCC(Membership Rewards Credit Card) on MakeMyTrip since I had heard of the travel benefits a lot. Lucky for me, I was planning a holiday with my best friend and American Express gave me up to 70% cashback on my hotel bookings through MakeMyTrip. Not only did I get a great deal on my hotels, I also found that I could use my card with the utmost ease across Europe with the kind of safety that comes with being an American Express Cardmember. For someone like me who enjoys a good holiday, good food is an obvious accompaniment. A cool tie up that American Express has with quite a few restaurants across the world allows you to get up to 20% off on your food bill on paying with American Express. If you are a fan of the good life then these two key features on the Membership Rewards Credit Card would make you jump with joy too.

The truth of the matter is that the American Express network is actually quite widespread. I figured that the Customer Care would be impeccable but my expectations were far exceeded when I found out that there exists an ECR (Emergency Card Replacement) feature where in American Express issues a replacement card within 48 hours almost anywhere in the world. And that to me is a huge relief (given my love for travelling and general scatter brain ways).

I could also swipe my American Express for bonus membership rewards on almost all platforms I use, from Grofers to Zomato. Offline too, from my daily needs to random shopping sprees (including the irresistible Zara sales), I’ve been able to shop with American Express with the utmost ease. The game changer for me, however, was the Membership Rewards program. It opened up another world of madness for me as I used my membership rewards for everything from buying a new camera to even clearing parts of my bill (yes, that’s possible with American Express). It warmed my heart to see that I could also use my Membership Rewards points to donate to the charity of my choice. Hard to think of a more fulfilling way to spend my membership rewards accumulated to be honest.

There is also something to be said about how easy and safe all my transactions with American Express are. (It helps that if you have the slightest doubt, their customer care will address your worry within seconds). eZeClick for instance, ensures that you can book your movie tickets et al with a single id! No lengthy entering of numbers and CVVs, just a single id. I love the fact that this is an exclusive American Express feature and considering I spend all my time (and money) shopping online, it is perfect for me. Then there is SafeKey which is a feature most websites across the world that accept American Express work with. One password that is sent to your registered email and phone number needs to be entered to ensure the veracity of the user before going through with the transaction. In addition, I love the extra security SafeKey brings to ensure that my card does not get misused during online transactions.

I love the fact that everyday with using my American Express card has been a delightful surprise and I am honestly still discovering so many features that I possibly cannot begin to enumerate here. And most importantly, the Membership rewards program(where the MR points never expire), is now my safety net for my dangerously shopaholic ways. A girl’s gotta do what she’s gotta do. And if this wasn’t all, there is a one-of-its-kind offer on till 20th of September which gives you a lifetime free membership if you apply for the American Express Membership Rewards Credit Card. Along with Rewards that never expire. You’re very welcome!


Related Posts Plugin for WordPress, Blogger...