Tuesday, February 10, 2015

JOFW – Season 2: Day 2 of Auditions – Models, Hair Stylists & Makeup Artists

A blown up height chart had been set up. Our personnel stood equipped with his tools to get the proportions of each entrant. The registration forms began flying off the counter as hoards of 6 feet aboves (well mostly) started trickling in for the model casting.

Day two of the JabongOnline Fashion Week looked as exciting as it felt. While the casting tees and tank tops were doled out for the applicants, our haut monde jury sauntered in in their Saturday best. While the jitters (literally and figuratively given the city’s temperature) ran high amongst the modeling hopefuls backstage, the jury put their game face on to judge these boys and girls. India’s fashion choreography mammoth Lubna Adams directed questions at the aspirants that definitely required more than just their towering height. The over powering theme for the male models could have easily been, ‘why so beard’, given that more than 90% of the final models sported that look (trend alert, boys).

Nervous giggling and daunting ‘take-off-the-heels-and-show-us-your-real-height’ tests later, a pool of estrogen-fueled models were geared up to work hard to come out at the top in the final show in February.
With an experience of 26 years in the modeling industry, NoyonikaChatterjee is every bit from the tiny pool of India’s first few dusky super models. “Competition is so essential and Jabong Online Fashion Week does just that; create competition to improve the quality of professionals in the industry”, she says with the poise of a true diva. We nod in agreement when she points out that a good ramp model is ‘a lot more than just beauty’.

The make up and hair artist aspirants were up next. VidyaTikari, one of India’s finest make up artists spoke to us about how she would ‘teach an artist so long as they were willing to give everything to this art’. The aspirants giddy with the excitement of being judged by Vidya were seen hanging on to each word as she explained what was expected out of them.Missing bobby pins and dollops of colour later, the final looks were sashayed across in front of our jury.

Auditions were never so fun.

Find this and more at the Jabong Online Fashion Week blog.

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