Italian Trade Agency at AIFW

Indian fashion is going global and simultaneously taking along, the Indian Fashion Weeks. Amazon Indian Fashion Week, Spring Summer, 17 is currently under session and this time promises to take things a notch higher. If you have been living under a rock, then you must take a moment to soak in the fact that Italy has been a partner country at AIFW this season. Things just got very hot at AIFW last night as the Italian Trade Agency, or ITA as it is more popularly known came forth with a very luxe presentation with the choicest Italian labels on the Indian ramp. Italian labels take immense pride in their inherent elegance and the labels being showcased like Fratelli Borgioli, Diemille, Gianna Melianie, Lella Baldi, Loriblu amongst many others were no different. I immediately think of outstanding craftsmanship and fine leather as I think Italy and the show really was a culmination of all your la dolce vita fashion dreams. *Insertion of basic Italian phrases is a must*

Serious innovation with lamé fabric, neoprene, and a variety of diaphanous fabrics were the order of the day. The bags did well to complement the eclectic mood of looks and the men's wear did not disappoint either. I was for a few moments therein, transported to an international fashion gala and in all probability, this is what the Italian Trade Agency working along with a supremely talented team of Indian show directors and stylists intended. We captured the essence of this fabulous country and it's sensational fashion aesthetic with a few of our favourite looks.

Photography by: Saumya and Shiva of The Open Art Project


Directed by Rashmi Virmani
Styled by Gopalika Virmani

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