Monday, September 3, 2012

Koovs- the experience

One of the most fun events that I went to in a while was the Koovs event, primarily because it was well organized and they knew exactly what they wanted from the event. It always helps to target the right audience, pick a place that will get the right kind of publicity and do your thing in a way that will make people notice your hard work. Koovs is an online fashion store for women that has been around for a while but what has really got the ball rolling is the Koovs apparel collection that was showcased at the event and I, as a fashion blogger had an opportunity of reviewing. The designer Nishtha, is quick to point out that fashion should be affordable! And I really couldn't agree more with her! :)
The collection flaunts all the biggies of the season. Cute animal-bird prints, palazzo pants, jumpsuits with geometric prints, peplums and neons and some beautiful tribal print.
The USP of this collection definitely lies in two very crucial things: the affordability and the experiments with the fabrics.
This was just a thought but how many times have you seen a designer create something as polished as a peplum, in say, cotton! Its wonderful how she has mixed and matched textures and created a line that is definitely something most of my readers will want to buy. So hit the website now and get clicking.

Designer Nishtha with her muse in her favourite dress from this collection.

I was asked to pick my favourite piece from the collection and style it for a quick shoot. Check the pictures out, here.
Thank you for the lovely goody bag and a fun event!



  1. Oooh! Their stuff looks awesome! Am off to check out the website now! :D

  2. amazing collections !! Loved the blazer specially <3

  3. nice stuff. To complete your wardrobe add some fabulous lingerie from



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