Wednesday, December 30, 2015

FTLOFAOTXPushpak Vimaan

I love inspiring stories. Any designer that presents me with an opportunity to portray the fruit of their handwork and sweat in a manner that inspires their prospective markets are the kind that I like working with. Pushpak Vimaan began with a vision to create outfits for the fun and the young at heart. I understand that philosophy and I'll tell you why. Not everyone wants to buy expressly elaborate Indian clothing. Not everyone enjoys deeply rooted Indian colour palettes. A designer that experiments with colours and textures in terms of bringing together thread work with floral borders and a spray of sequins can be classified as one that could reach out to a market that is itching to wear that 'something new'. As someone who loves wearing experimental clothing, I am one of those people who sometimes wants to experiments with colours and textures as far as her Indian wear choices go too. A lehenga with what my punjabi mother would call 'light' work and brilliantly girly is all I need to play a quintessential bridesmaid. Check them out for their take on fun, Indian clothing and alternate choices to ornate jewel toned lehengas!
This collaboration worked as a creation of a series of photos inspired by the colour palette and mood of this particular lehenga from Pushpak Vimaan in collaboration with the brilliant Raju of Raju Raman Photography. We also worked with stark black and whites to lend an antiquated vibe to the series. 

Photography by: Raju Raman Photography
Make up by: Paavani Singh Hair and Make up

There is nothing I like better than giving you an authentic sneak peek into the work that takes place at the creative ware house we call the designer's studio. This outfit as envisioned by Pushpak Vimaan.




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