Friday, November 11, 2016

FTLOFAOT with Jabong India for Republic of Denim

There are not too many ways to say this: e-commerce in India is such an exciting place to be at right now. Not only are all the players making the user experience so smooth, the kind of labels and brands they are bringing access to, for the Indian masses is insane. I am a huge proponent of the online shopping movement and have managed to induct my geriatric parents into the lair of online shopping too. And that is no mean feat. The safest, best online shopping experience in my family definitely rests with Jabong and that is not to say that I've not had great shopping experiences elsewhere. You have got to love the wide array of brands and the seamless customer service that Jabong gives but my ultimate clincher in favour of Jabong would have to be their seriously commendable efforts to stay ahead in the game with their quirky, yet fashion forward aesthetics. From the perspective of someone who shops with them and also works with them on a multitude of projects, the creative team has some serious drive to outdo themselves with each advertorial and editorial.
If you have not already seen the #RepublicOfDenim video here, then head to the website to find the entire series of denim stories that I shot for alongside some of the best bloggers in the country. Republic of Denim taps into every conceivable style of denims with ideas on how to style them by your favourite bloggers. Find all the denim styles up for sale on Jabong and key into the madness right here. I decided to ring in the seventies with my flared denims and a bardot top with serious bell sleeves.
Props to the entire Jabong team for a shoot that would definitely make it to my top ten crazy, fun shoots.

1 comment:

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