Whats stylish today?

I am hurriedly brushing past a swarm of my Uni students to make it to the post-lunch hour class on time and just my luck that the coolest promotional event of the day decided to take place outside my Uni. Let me give you a little background into this event to create the much-appreciated suspense. I love graffiti and street art. Don't get me wrong, I'm not into the kind of graffiti that vandalises public property and such but graffiti as a form of art and expression, to me is a very strong reflection of an individual's fashion. So graffiti was not exactly the Romans' idea of a style statement but hey, each to his own, right?

Back to today's event, Puma has come out with a very neat concept for its Spring-Summer Collection 2011. Ink your wackiest-zanniest-or your very uber feminine graffiti for the graffiti artists at the Puma stores and their graffiti artists will blow life into those designs on the soles of the shoes. The best designs of course make it to the collection. For this very promotion, there was a 'Sole Machine'-an Ambassador from the era gone by parked with cans of spray paint made available to paint graffiti all over the car. By the time I reached the event, the car stood all pimped out and colorful and that was when it struck me how graffiti has evolved into such a style statement, from Miu Miu's Spring 2009 look being that of Roman mosaics and graffiti to Puma using graffiti as a promotional event for their Spring-Summer Collection 2011. The event will be happening on the 5th of this month at a Mall very closeby.

So chic.

I love the auto wala's look of wonder.

 My take? I'm sure as hell going to be there to cover this very pop-cultured fashion event :)

P.S: I still made it to class :)

Like the idea? Let me know :)

XOXO